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S jo creates original one of a kind fashion and home accessories drawing inspiration from traditional textile craftsmanship and handcrafted by artisans mainly women from villages in Pakistan.
S jo works through 'Threads of the Indus', a design-led research and development project aimed at empowering village-based traditional artisans. Textile designer and weaver, Seher Mirza, initiated the project as part of her PhD design research at the Royal College of Art, London. The products created in rigorous design workshops are a combined effort between Seher and the traditional craftswomen, a testament to their design journey together.