S jo was born out of a RCA design PhD project looking to evolve power & privilege specifically within the act of craft practice between traditional women’s craft communities and NGOs/designers in development. It consistently searches for new vocabulary & syntax for traditional craft skills and makers. Our signature jewellery, conceptualised in 2011, values each craftwoman’s creativity. The magic of our pieces comes from the symphony of working together as different craftswomen, in a nurturing and mutual learning space.
S jo Founder – Seher x
Upcoming seasonal hues
As the calendar turns, the upcoming season brings a quiet promise of change — fresher mornings, shifting light and a new rhythm to daily life. Whether you’re planning a wardrobe update, a home refresh or a change in routine, now is the time to consider what to keep, what to replace and what to try for the first time.
These mid-sized dangle earrings are beautifully embroidered in an array of patterns and colours, given hand bound detail and finished with beads. They have impact yet are not as large as our statement earrings. The hooks are gold plated lever-back. Pair them with any of our necklaces.
Style tip: Wear them in a modern look with high waisted straight jeans or midi skirt.
This S jo style staple has the same hand embroidered detail on front and reverse finished with beads. Light enough for everyday use.
Style tip: Match with our Indigo red woven jacket.
Pair with your favourite top and jeans.
Silver or gold plated hooks
Gorgeously embroidered discs curated with simple glass beads in this easy to wear short necklace perfect for work and play, secured with a silk chiffon ribbon and finished with sterling silver S jo logo charm. Each disc has exquisite detail with the finest cotton. Wear on its own, pile on or mix and match with other styles of S jo necklaces.
Made using 100% cotton hand woven on a pit loom by master weaver Lal Buksh in AMB village, our jackets have signature S jo aesthetic combining modern silhouettes with bohemia. The panels are carefully chosen and pieced together to create one of a kind jackets that have a boxy fit. Medium to heavy weight cotton that softens with use. A mix of natural and conventional dye is used with carefully curated colour palettes.
M size (fits UK size 6 to 10)*
*Shoulders run a little narrow
Read the latest S jo feature
S jo Diary: April 2023
Learn more about our partner project Threads of the Indus
To keep your jewellery looking its best
Always store in dustbag
Use a steam iron to restore drape of your textile necklace(s)
Sponge clean embroidered areas
Handwash textile chains by gently dipping in lukewarm soapy water to clean, repeat with fresh water and hang to dry
To keep your clothing looking its best
Dry Clean Only