S jo was born out of a RCA design PhD project looking to evolve power & privilege specifically within the act of craft practice between traditional women’s craft communities and NGOs/designers in development. It consistently searches for new vocabulary & syntax for traditional craft skills and makers. Our signature jewellery, conceptualised in 2011, values each craftwoman’s creativity. The magic of our pieces comes from the symphony of working together as different craftswomen, in a nurturing and mutual learning space.

S jo Founder – Seher x


S jo Style: Pink Love

An edit of S jo pieces in pink that you’ll love

Pink is one of my favourite colours to wear right now. When I was a teenager I had my ups and downs with pink. Pink and purple were my favourite colours growing up but as a teenager I shunned pink as it was not ‘cool’. It wasn’t until a dear friend and my mother went shopping with me and picked out a beautiful and subtle petal pink broderie anglaise fabric for me to have stitched that I embraced the idea of wearing pink again. The subsequent compliments I got while wearing it, made me realise and accept that I liked it, and it suited my skin colour and tone. This season I have been wearing not just subtle and pastel shades of pink but embracing bright and bubblegum shades as well. Here is an edit of the best S jo pieces available in pink right now in a range of hues for you to complete your perfect pink outfit. I hope you find the shade of pink you love or the one that makes you wear and love pink again.

Seher x

SUBTLE AND PASTEL SHADES OF PINK

Wood beads necklace - Blush Wood beads necklace - Blush
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Wood beads necklace - Blush
£45.99

This beautiful necklace incorporates three tactile shisham wood beads which provide a haptic touch quality that can be used as anti-stress and anxiety beads. This necklace collection has been made in uplifting colours to elevate the mood, hand crafted in the finest cotton and metallic thread, finished with the S jo sterling silver logo. 

Style tip: Wear with a crisp white shirt or with your favourite pastel coloured top.

Tripom earrings - Dusty pink
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Tripom earrings - Dusty pink
£39.50

Gorgeous mid-sized tonal earrings crafted with a central embroidery medallion framed by three beautiful pompoms forming a flattering quad shape reminiscent of traditional embroidery pattern. These earrings are designed in tonal colours for easy sophistication. Gold-plated leverback hooks.

Style tip: Match them to polish off tonal looks and your favourite prints.

BRIGHT POPS OF PINK

Salma Pompom necklace - Pink party
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Salma Pompom necklace - Pink party
£54.50

This modern bohemian inspired necklace can be worn on its own or mix with our Tassel necklace and/or the Bonbon necklace for a statement unique to you. This intricate necklace is hand bound with handcrafted pompoms in the finest cotton and metallic thread, finished with three pompom tassels and S jo sterling silver logo in front. 

DEEP SHADES OF PINK

Ombre Necklace - Blush Maroon Ombre Necklace - Blush Maroon
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Ombre Necklace - Blush Maroon
£89.99

Beautiful tiered statement necklace with an Ombre effect that creates a real wow factor. This style was part of the collection sold at the V&A in London in different hues. Adjustable length, with a tasseled back finished with our sterling silver logo. Wear it to brighten a simple T-shirt, at summer soirees with flowing dresses or at christmas parties with a blazer and jeans. This is one of our most popular necklaces, vividly displaying the strength of our shared craft practice ethos: the women’s craft flair and the founder’s background as a weaver.

Style tip: Try a tonal look with this necklace with red trousers and a pink top and/or blazer.

Tassel fan earrings - Bougainvillea pink
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Tassel fan earrings - Bougainvillea pink
£29.00

A burst of coloured sophistication. Beautifully hand crafted and easy to wear day to evening. Our medium sized tassel fan earrings sit on top of the ear like elegant floral bouquets. Silver or gold plated hooks. Beautiful cotton and metallic yarn. Match with any of our necklaces. Pair with your favourite T-shirt or a dress.

Hook: Length approx 1.5 cm

Embroidered diameter approx: 5.5–6 cm (M)

 

S jo Diary: Pakistan field trip 2022

S jo Diary: Pakistan field trip 2022

Get to know S jo Founder, Dr Seher Mirza

Get to know S jo Founder, Dr Seher Mirza

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